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Carl Marci
Carl D. Marci (born April 26, 1969) is a physician, neuroscientist, author and public speaker on topics of social and consumer neuroscience. He is the Chief Neuroscientist for Nielsen Consumer Research. Previously, he was the co-founder, chairman, and Chief Science Officer of Innerscope Research. In addition to his work at Innerscope, Marci is also the Chairperson of the Board of Advisors and a member of the Executive Committee for the Endowment for the Advancement of Psychotherapy in the Department of Psychiatry at Massachusetts General Hospital. Formerly, he was the Director of Social Neuroscience at Massachusetts General Hospital,〔 and has been a visiting Lecturer at the MIT Media Lab. He also has published articles in peer-reviewed science journals,〔(【引用サイトリンク】url=http://www.eiconsortium.org/members/marci.html )〕 and has given lectures nationally and internationally. Marci is a member of the Aspen Global Leadership Network and a 2014 Henry Crown Fellow.
==Background==
Marci finished his medical training and residency in Adult Psychiatry in 2001 and began the first part of his career as an academic physician with a focus on the patient-doctor relationship. His early work focused on physiologic concordance or synchrony between patients and doctors as an indicator of empathy. One study, published in the Journal of Nervous and Mental Disease found a relationship between high levels of physiologic concordance and empathy in a clinical population. He also conducted one of the few formal studies of the physiology of laughter during psychotherapy, which was featured in the Harvard Gazette. Marci co-founded Innerscope Research in 2006. From 2008 to 2013, Marci served as CEO, building a global provider of consumer based neuroscience offering expertise in the use of biometrics, eye tracking, facial coding, fMRI and other technologies for measuring non-conscious processes related to media and marketing. Marci has created patented and novel research approaches and algorithms for capturing neurophysiological responses in multiple domains. His work with Innerscope on researching the emotions of Super Bowl advertising have been features nationally on Good Morning America, CNN,〔(【引用サイトリンク】url=http://cnnpressroom.blogs.cnn.com/2012/02/09/emotional-response-to-super-bowl-ads/ )〕 and MSNBC.
In addition to his work at Innerscope, Marci is also the Chairperson of the Board of Advisors and a member of the Executive Committee for the (Endowment for the Advancement of Psychotherapy ) in the Department of Psychiatry at Massachusetts General Hospital.
Marci and Innerscope Research co-founder Brian Levine in 2013 introduced the Brand Immersion Model, a neuroscience-informed model for understanding media engagement in a multi-screen multi-channel environment. The model found that emotional engagement was much stronger with television than online viewing, but television viewed with similar online content showed the strongest points of engagement.
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